At Mevorra, we believe great design goes far beyond looking good, it’s about telling a story, creating connection, and aligning visuals with purpose. Whether it’s a new brand identity, brochure, flyers, social media content, our creative process is thoughtful, collaborative and designed to bring your vision to life.
Here’s a behind-the-scenes look at how we go from moodboard to masterpiece.
Step 1: The Discovery Phase. Getting to Know You.
Every project starts with a deep dive into your business, your goals, your audience, your values, and what makes you unique.
We do this through:
- A detailed creative brief
- Strategy chats (we love a good coffee-fuelled Zoom!)
- Brand audits and vision boards
- Open conversations about what you love, what you don’t, and what success looks like
It’s about listening, connecting, and building a creative foundation based on trust and insight.
Step 2: Moodboarding. Setting the Visual Direction.
Next, we create a curated moodboard that captures the tone, style, and direction we’ll take.
This includes:
- Colour palettes
- Typography inspiration
- Photography styles
- Brand personality cues
- Layout or illustration examples
This visual guide ensures we’re aligned before any design work begins, it’s like a sneak peek into your future brand.
Step 3: Concept Development. Where Ideas Come to Life.
With direction locked in, we move into concept development. This is where the design work begins.
You’ll receive 1–2 professionally crafted concepts based on your needs. Depending on your project, this might include:
- Logo design and brand marks
- Font and colour choices
- Social media layouts
- Website mockups
Each concept is built with strategy, not just aesthetics, so what we create speaks to your audience and supports your goals.
Step 4: Feedback & Refinement. Collaborating with You.
Once you’ve reviewed the concepts, we work with you to refine and perfect the direction.
This step often involves:
- Adjusting colours or layout
- Blending aspects from multiple concepts
- Polishing typography or iconography
- Making sure it feels just right for your brand
We typically go through one or two rounds of refinement, working closely with you to ensure the final result is exactly what you imagined or better.
Step 5: Final Delivery. Time to Launch.
When the final design is approved, we deliver everything you need to launch with confidence.
This might include:
- Final logo files in all the formats you’ll need
- Brand guidelines to keep everything consistent
- Social templates, brochures, or print-ready files
- Website assets or handover to your developer
We make it easy for you to start using your new look right away.
Why Our Process Works.
At Mevorra, we combine creativity with strategy, and personality with professionalism. We treat every brand like it’s our own, no shortcuts, no templates, just genuine collaboration and smart design.
Ready to bring your brand to life?
Get in touch with Mevorra Design Agency, based in Gymea, Sydney. We work with businesses across Australia, from startups to established brands and we’d love to help you go from moodboard to masterpiece.